A Starday subsidiary label in Music City: the NASHVILLE label (1960-1965) – many Starday custom artists! modern Hillbilly bop

After Lonnie Irving‘s 1960 success with « Pinball Machine » (Starday 486) – staying on the charts for four months, reaching Billboard’s # 13 spot -, Don Pierce realized that a lot of the custom material sent in to Starday had strong commercial potential, so he decided to set up a label that would serve as a cross between the Starday custom serie (which lasted until # 1186) and the main series. Shortly after the success of the success of « Pinball Machine » in the summer of 1961, Pierce founded a subsidiary label, Nashville Records. Just as they had a custom service, artists would generally pay for their own studio sessions. But as was the norm for the his Starday productions, Pierce would usually pay for the pressing, shipping, and promotion. The goal was to establish another successful line of singles that, similar to the rock’n’roll label Dixie, could be shopped around on a local level. (more…)